JOWAL homemade craft

- Branding & Marketing -

JOWAL is a cottage craft brand based in the Cotswolds, specialising in chunky, soft knit handmade blankets created with love and care. Alongside its artisan homeware products, the owner also runs a reputable dog breeding business, requiring a cohesive brand identity that could represent both sides of the business with authenticity and charm.
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The Challenge

The goal was to develop a rustic, handcrafted brand identity that captured the warmth, softness and authenticity of JOWAL’s handmade blankets—while also being flexible enough to represent the dog breeding side of the business. The brand needed to feel distinctly Cotswold-inspired, appealing to local customers at markets and through local publication advertising, creating recognition and trust across both product lines.

Our Services

To bring the JOWAL vision to life, JK Marketing Solutions delivered:
  • Logo design
  • Advertising design
  • Packaging design
These creative assets helped establish a cohesive, handcrafted visual identity suitable for artisan homeware products, dog breeding materials and local marketing opportunities.
I just want to thank J&K Marketing Solutions, for assisting and developing my branding and adverts for my new business. Their professional attitude and assistance, from Directors to Design Team was outstanding. At all times I was involved in the process and I am overjoyed with the outcome. I would highly recommend this company and will be using them for all my business development. Thank you.
— Jo, JOWAL Homemade Craft

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