The Hollies
- Healthcare Marketing -
Hollies Care Centre includes The Hollies Nursing Care Home, Holly Oak Dementia Care Home, and Apartments by the Hollies, offering high-quality care and assisted living options. Located on the edge of the picturesque Cotswolds town of Dursley, Gloucestershire, the centre provides premium accommodation and personalised care for discerning local and regional residents.
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The Challenge
As Hollies Care Centre expanded, it more than doubled in size, introducing new facilities including a new dementia care home, café, beauty salon and an on-site pub.
Our challenge was to:
- Develop a cohesive brand architecture that connected the new dementia care home and facilities with the existing brand family. Refresh and elevate the overall brand identity to reflect the premium standard of care.
- Create and implement a strategic marketing and communications plan to maximise occupancy, increase enquiries, and drive long-term revenue.
- The goal was to ensure that every touchpoint, from signage to digital experience, communicated trust, warmth, and exceptional quality of care.
Our Services
To support the growth of Hollies Care Centre, we delivered a full suite of branding, creative, and marketing services, including:
Brand architecture; Brand refresh; Brand positioning; Brand guidelines; Website design, build & maintenance; Stationery design; Brochure design; Presentation design; Menu design; Price list design; Signage & wayfinding; Advertising campaigns; OOH advertising; Promotional & event collateral; Branded products.
We were a small family-owned business operating two luxury care homes. Over a decade ago, J&K Marketing Solutions began working with us, and their involvement has truly transformed our business. Thanks to their expertise, we’ve more than doubled our revenues and shifted from near break-even to a robust, profitable operation with strong cash flow.— Jonathan Hawkins, MD, Hollies
Like many small businesses, managing overhead costs is critical, and I was initially hesitant to invest in a new marketing approach. However, J&K Marketing Solutions took the time to thoroughly understand every facet of our business and the environment we operate in. They crafted a fully bespoke marketing strategy that was both affordable and perfectly tailored to our needs.
Additionally, through their dedicated efforts and re-branding, The Hollies brand has become an iconic name in The Cotswolds recognized and respected throughout the community.
We continue to work closely with J&K Marketing Solutions, whom we now regard as an essential part of our team. Their partnership has been instrumental in our success, and we wholeheartedly recommend J&K Marketing Solutions to any company across any sector seeking expert, personalized marketing support.
We’d be delighted to help.
No matter the client or the challenge,
our proven process, strategic thinking,
and commitment to exceptional quality never change.